Cyber Threats

As tensions simmer in Europe the risk of state-sponsored cyberattacks remains high. In response, countries are formulating their own plans to defend against threats, which includes a warning to financial institutions. Critical infrastructure is a major target of concern with agencies taking precautions as the issue escalates. NATO countries are preparing for the worst. They will be using everything within their arsenal to identify, defend, and respond should an attack take place. 

https://www.securitymagazine.com/articles/97103-global-hybrid-warfare-introduces-cyber-threats-to-companies-amid-the-russia-ukraine-crisis
 

#Finance #Cybersecurity

About LaunchTech

 At LaunchTech, we pride ourselves on our ability to partner with our clients to accomplish their goals, whether it's increasing their share of voice, rebranding or launching a new product. In 2022, we’re adding more to the list! This year our team will work with clients to differentiate themselves by conducting go-to-market surveys that share unique data. Learn more, and contact us today if you want to explore our survey options.   

https://golaunchtech.com/blog/and-the-survey-says/

#PR #Cybersecurity #LaunchTech

Cyber Security

 A survey of 300 security professionals found that not only was DDoS the most common attack in 2021, but that organizations are working to grow their cloud-based security. The respondents also noted that (unsurprisingly) companies are inadequately protected against threats like bots. 

https://www.helpnetsecurity.com/2022/02/03/greatest-threats-2021/

#Cybersecurity #Bots #CloudSecurity

LaunchTech Supports Brand Development

Wayne Schepens joined Baltimore, Maryland-based LaunchTech Communications in 2015 and continues to drive strategic initiatives at the company as managing director. The former vice president of W2 Communications, Wayne Schepens draws on more than two decades of experience in the cyber security industry to inform his decisions with the tech industry public relations agency.

LaunchTech provides clients with a range of tech industry services, including comprehensive social media support. In the modern business environment, an active social media presence is an absolute must, particularly when developing and growing a distinct brand. LaunchTech’s services include managing social media profiles across various platforms, content strategy and creation, real-time posting, and engagement with key influences.

As these services indicate, the agency's social media services are not limited to creating basic profiles but involve the ongoing support of coordinated social media content calendars. The agency's strategies are modified with each client’s specific marketing goals in mind while also demonstrating the unique thought leadership behind each brand.

Furthermore, LaunchTech understands that raw numbers are not the center for social media traffic and instead focus on targeted engagement. Engagement efforts include extensive research of the market and competitors to determine the optimal approach to content creation and engagement.

Other services include assistance with media relations and company and product launch support. For more information about these and other services, please visit the company online at www.golaunchtech.com.

How LaunchTech Communications Helps

A longtime resident of Baltimore, Maryland, Wayne Schepens is an alumnus of the State University of New York, and a cybersecurity professional with more than two decades of experience in the field. Since 2015, Wayne Schepens has overseen LaunchTech Communications as managing director, responsible for the company’s business health and profitability, as well as the account budget.

LaunchTech Communications is a Maryland-based public relations firm, sought after by cutting-edge technology and cybersecurity businesses of today. Their clients are a combination of emergent startups, established companies, and businesses seeking partnerships or going public, who access LaunchTech’s services to develop credibility and industry leadership.

PR services that LaunchTech offers include establishing and maintaining a company’s media presence by connecting with industry reporters; creating optimized content to publish in print and online; and moderating their clients’ social media presence. They also help companies be nominated for awards, conferences, and speaking engagements to widen their scope of recognition. Finally, the team provides firms with internal and industry insights through taking surveys, liaising with analysts, and helping firms craft relevant research approaches and methods.

LaunchTech Receives Second Gold

Maryland-based cybersecurity professional Wayne Schepens holds a BS in electrical engineering and an MS in civil engineering from the State University of New York Maritime Academy, and Virginia Tech, respectively. Presently, Wayne Schepens oversees the business health, profitability, and strategic accounts at LaunchTech Communications.

LaunchTech’s focus is providing public relations services to firms in the high-tech and cybersecurity industry. They were one of the fastest growing firms in their arena in the late 2010s; their performance has also earned them accolades such as the Globee® Business Awards. In 2021, they received their second consecutive Gold in the Globee® Cyber Security Global Excellence Awards program, being named Agency of the Year.

The Globee® Business Awards organizes annual competitions for 11 divisions that include celebrating achievements in IT, communications, and sales and service, to name a few. More than 45 judges and industry experts from around the world assess the nominations that also come in from various countries. Winning a Gold requires the nominee to score the highest in their category, making the award incredibly competitive. In attaining Agency of the Year, LauchTech continues to demonstrate their professional prowess, with leaders that have a collective 35 years of expertise in communications and cybersecurity.

Essential Features of a Tech PR Agency

Wayne Schepens leads LaunchTech, a tech PR firm based in Baltimore. As the managing director of his firm, Wayne Schepens is familiar with what clients of tech PR firms deem essential features.

A tech PR firm will have many things to offer clients to differentiate themselves from the competition, but skills in certain key areas are crucial. Media relations are an essential part of the public relations of any business. The right firm is going to have relationships with top media members in a variety of sectors, as well as connections with niche members for niche clients.

The technology and digital integration a firm offers are also very important to clients. They must be able to provide clients with the ability to communicate with their audience online. With more and more people consuming most of their content online, it is pertinent that a firm offer superior search engine optimization and content creation.

Finally, a standout tech PR firm is going to be able to offer ideas at every opportunity to boost brand awareness and image. It should be consistently coming up with ways to move forward, leading the firm in directions it would not have been able to go alone. Longevity is essential, and the right firm will keep this in mind.