Friday, September 10, 2021

LaunchTech Supports Brand Development


Wayne Schepens joined Baltimore, Maryland-based LaunchTech Communications in 2015 and continues to drive strategic initiatives at the company as managing director. The former vice president of W2 Communications, Wayne Schepens draws on more than two decades of experience in the cyber security industry to inform his decisions with the tech industry public relations agency.

LaunchTech provides clients with a range of tech industry services, including comprehensive social media support. In the modern business environment, an active social media presence is an absolute must, particularly when developing and growing a distinct brand. LaunchTech’s services include managing social media profiles across various platforms, content strategy and creation, real-time posting, and engagement with key influences.

As these services indicate, the agency's social media services are not limited to creating basic profiles but involve the ongoing support of coordinated social media content calendars. The agency's strategies are modified with each client’s specific marketing goals in mind while also demonstrating the unique thought leadership behind each brand.

Furthermore, LaunchTech understands that raw numbers are not the center for social media traffic and instead focus on targeted engagement. Engagement efforts include extensive research of the market and competitors to determine the optimal approach to content creation and engagement.

Other services include assistance with media relations and company and product launch support. For more information about these and other services, please visit the company online at www.golaunchtech.com.