LaunchTech Supports Brand Development

Wayne Schepens joined Baltimore, Maryland-based LaunchTech Communications in 2015 and continues to drive strategic initiatives at the company as managing director. The former vice president of W2 Communications, Wayne Schepens draws on more than two decades of experience in the cyber security industry to inform his decisions with the tech industry public relations agency.

LaunchTech provides clients with a range of tech industry services, including comprehensive social media support. In the modern business environment, an active social media presence is an absolute must, particularly when developing and growing a distinct brand. LaunchTech’s services include managing social media profiles across various platforms, content strategy and creation, real-time posting, and engagement with key influences.

As these services indicate, the agency's social media services are not limited to creating basic profiles but involve the ongoing support of coordinated social media content calendars. The agency's strategies are modified with each client’s specific marketing goals in mind while also demonstrating the unique thought leadership behind each brand.

Furthermore, LaunchTech understands that raw numbers are not the center for social media traffic and instead focus on targeted engagement. Engagement efforts include extensive research of the market and competitors to determine the optimal approach to content creation and engagement.

Other services include assistance with media relations and company and product launch support. For more information about these and other services, please visit the company online at www.golaunchtech.com.

How LaunchTech Communications Helps

A longtime resident of Baltimore, Maryland, Wayne Schepens is an alumnus of the State University of New York, and a cybersecurity professional with more than two decades of experience in the field. Since 2015, Wayne Schepens has overseen LaunchTech Communications as managing director, responsible for the company’s business health and profitability, as well as the account budget.

LaunchTech Communications is a Maryland-based public relations firm, sought after by cutting-edge technology and cybersecurity businesses of today. Their clients are a combination of emergent startups, established companies, and businesses seeking partnerships or going public, who access LaunchTech’s services to develop credibility and industry leadership.

PR services that LaunchTech offers include establishing and maintaining a company’s media presence by connecting with industry reporters; creating optimized content to publish in print and online; and moderating their clients’ social media presence. They also help companies be nominated for awards, conferences, and speaking engagements to widen their scope of recognition. Finally, the team provides firms with internal and industry insights through taking surveys, liaising with analysts, and helping firms craft relevant research approaches and methods.

LaunchTech Receives Second Gold

Maryland-based cybersecurity professional Wayne Schepens holds a BS in electrical engineering and an MS in civil engineering from the State University of New York Maritime Academy, and Virginia Tech, respectively. Presently, Wayne Schepens oversees the business health, profitability, and strategic accounts at LaunchTech Communications.

LaunchTech’s focus is providing public relations services to firms in the high-tech and cybersecurity industry. They were one of the fastest growing firms in their arena in the late 2010s; their performance has also earned them accolades such as the Globee® Business Awards. In 2021, they received their second consecutive Gold in the Globee® Cyber Security Global Excellence Awards program, being named Agency of the Year.

The Globee® Business Awards organizes annual competitions for 11 divisions that include celebrating achievements in IT, communications, and sales and service, to name a few. More than 45 judges and industry experts from around the world assess the nominations that also come in from various countries. Winning a Gold requires the nominee to score the highest in their category, making the award incredibly competitive. In attaining Agency of the Year, LauchTech continues to demonstrate their professional prowess, with leaders that have a collective 35 years of expertise in communications and cybersecurity.

Essential Features of a Tech PR Agency

Wayne Schepens leads LaunchTech, a tech PR firm based in Baltimore. As the managing director of his firm, Wayne Schepens is familiar with what clients of tech PR firms deem essential features.

A tech PR firm will have many things to offer clients to differentiate themselves from the competition, but skills in certain key areas are crucial. Media relations are an essential part of the public relations of any business. The right firm is going to have relationships with top media members in a variety of sectors, as well as connections with niche members for niche clients.

The technology and digital integration a firm offers are also very important to clients. They must be able to provide clients with the ability to communicate with their audience online. With more and more people consuming most of their content online, it is pertinent that a firm offer superior search engine optimization and content creation.

Finally, a standout tech PR firm is going to be able to offer ideas at every opportunity to boost brand awareness and image. It should be consistently coming up with ways to move forward, leading the firm in directions it would not have been able to go alone. Longevity is essential, and the right firm will keep this in mind.

Cybersecurity Association of Maryland

An alumnus of the State University of New York Maritime Academy, Wayne Schepens earned a BS in electrical engineering and has worked in cybersecurity for two decades. For more than six years, Wayne Schepens has served as managing director of LaunchTech Communications, a high-technology and cybersecurity PR agency that was recently recognized as a finalist in the category of Cybersecurity Industry Resource by Maryland Cybersecurity Awards.

In 2020, the Cybersecurity Association of Maryland named LaunchTech Communications a finalist in its Cybersecurity Industry Resource category. A renowned Baltimore-based cybersecurity PR agency, LaunchTech Communications provides public relations solutions (including corporate credibility, go-to-market strategy, content development, and media relations) to cybersecurity and high-technology corporations worldwide. LaunchTech pursues promotion through leadership content of its clients to analysts and reporters in the middle of the crowded newscycle.

According to LaunchTech's managing director Wayne J. Schepens, the organization is delighted by the recognition. Almost at the same time, LauchTech, for the third consecutive year, earned a position in the Expertise's list of Best PR Corporations in Baltimore.

LaunchTech Communications in Baltimore

Wayne Schepens holds a master’s degree in engineering from Virginia Tech. He serves as the managing director of LaunchTech Communications in Baltimore, Maryland. LaunchTech, under the direction of Wayne Schepens, has been an award wining agency to include CAMI's Maryland Cybersecurity Award, Baltimore's best PR Agency, Information Security Product Guide's best Cyber Security PR Agency, and more!

LaunchTech is a marketing and public relations company that focuses on the technology industry and helps launch and maintain tech companies. LaunchTech does this by using aggressive strategies that promote their clients in the right target markets.

LaunchTech provides four essential categories of services. The go-to-market category obtains market credibility and a foothold as quickly as possible. The public relations category is for companies that need to develop brand awareness and credibility in their target demographics.

LaunchTech also offers clients a strong content management program. The company creates and posts high-quality content and directs it to the target markets in which it will make the most impact. LaunchTech also offers social media services because a social media presence is essential in the Internet age.

Writing Technical Content

A resident of Severna Park, Maryland, Wayne Schepens possesses more than 20 years of cyber security experience which he has loaned to his marketing and public relations agency. Wayne Schepens focuses on the tech industry and is the managing director of LaunchTech Communications.

Part of marketing in the tech industry is making technical information readable and enjoyable for the average person. Writing content to engage and interest people can be difficult when it is based on technical information that may be difficult to understand. Writing technical information in a way that nontechnical readers understand is essential to marketing and public relations.

Technical writing should be performed as if the writer were having a conversation with a friend. This automatically makes the writing easier to follow and understand. Also, too much hard data can be overwhelming, and it is better to explain the reasoning behind the data than the data itself.

Using analogies is a common way to explain concepts to people with no prior knowledge. Additionally, as with all content, the structure is a crucial part. Short, easy-to-read paragraphs with subheadings and lists break up the writing and make it easier to read.