A resident of Severna Park, Maryland, Wayne Schepens possesses more than 20 years of cyber security experience which he has loaned to his marketing and public relations agency. Wayne Schepens focuses on the tech industry and is the managing director of LaunchTech Communications.
Part of marketing in the tech industry is making technical information readable and enjoyable for the average person. Writing content to engage and interest people can be difficult when it is based on technical information that may be difficult to understand. Writing technical information in a way that nontechnical readers understand is essential to marketing and public relations.
Technical writing should be performed as if the writer were having a conversation with a friend. This automatically makes the writing easier to follow and understand. Also, too much hard data can be overwhelming, and it is better to explain the reasoning behind the data than the data itself.
Using analogies is a common way to explain concepts to people with no prior knowledge. Additionally, as with all content, the structure is a crucial part. Short, easy-to-read paragraphs with subheadings and lists break up the writing and make it easier to read.
