Wayne Schepens leads LaunchTech, a tech PR firm based in Baltimore. As the managing director of his firm, Wayne Schepens is familiar with what clients of tech PR firms deem essential features.
A tech PR firm will have many things to offer clients to differentiate themselves from the competition, but skills in certain key areas are crucial. Media relations are an essential part of the public relations of any business. The right firm is going to have relationships with top media members in a variety of sectors, as well as connections with niche members for niche clients.
The technology and digital integration a firm offers are also very important to clients. They must be able to provide clients with the ability to communicate with their audience online. With more and more people consuming most of their content online, it is pertinent that a firm offer superior search engine optimization and content creation.
Finally, a standout tech PR firm is going to be able to offer ideas at every opportunity to boost brand awareness and image. It should be consistently coming up with ways to move forward, leading the firm in directions it would not have been able to go alone. Longevity is essential, and the right firm will keep this in mind.
