The Global Excellence Awards from Info Security Products Guide

A Maryland-based business leader with extensive experience in cybersecurity, marketing, and product positioning, Wayne Schepens has served as managing director of LaunchTech Communications since 2015. In this role, he oversees a company that assists tech and cyber brands to enhance their visibility and credibility among potential customers. Recently, Wayne Schepens and LaunchTech announced that the company was named Agency of the Year for Cyber and Info Security in the 2020 Global Excellence Awards program.

Now in its second decade, the Global Excellence Awards program is presented by the Info Security Products Guide (ISPG). With categories highlighting top companies, products, and people, the awards cover all facets of cybersecurity and information technology and stand out among the top recognitions in the IT field.

The Agency of the Year for Cyber and Info Security award highlights the work of the world's top IT marketing and public relations firms. ISPG also presents Global Excellence Awards in related categories, including Communications or PR Team-Department of the Year and Achievement of the Year in Video, Commercial, Advertising, and Short-Film.

All the winners of the 16th annual Global Excellence Awards were announced in early March 2020. The Grand, Gold, Silver, and/or Bronze winners in each award category have been invited to attend the 2020 Global Excellence Awards Dinner and Ceremony, which will be held Monday, October 19 in San Francisco.

Nominations for the 17th annual Global Excellence Awards are currently open and will be accepted through December 20, 2020. More information about the awards and the nominating process is available at www.infosecurityproductsguide.com/global-excellence-awards.

Creating a Sales Deck That Closes Corporate Deals

Sales professional
Photo by LinkedIn Sales Navigator on Unsplash

A long-standing presence in the Maryland entrepreneurial community, Wayne Schepens serves as managing director of the PR and marketing agency LaunchTech Communications, where he delivers results-focused services for established and emerging technology companies. Recently, Wayne Schepens wrote an article for the LaunchTech website titled “Perfecting Your Sales Deck.”

The article describes an all-too-common situation that can occur when you find and connect with an outstanding prospect. After consulting with decision-makers, you stand in a corporate conference room delivering a sales pitch that seems virtually guaranteed to result in an engagement. With the meeting seemingly just a formality, you present an overly wordy sales deck that includes old visuals from 2018. At this moment, you lose your audience.

With businesses moving rapidly through quarterly cycles, you need to keep on top of your current successes and convey them accurately in your sales deck. The company profile that you present to the world must reflect recent accomplishments.

Companies such as LaunchTech Communications maintain a commitment to actively and effectively revisiting messaging and crafting it for today’s business environment. A key aspect of this approach involves designing messaging that allows emerging ventures and cybersecurity providers to break through the “noise” and draw attention for their merits.

After you formulate the right message and aesthetic for the sales deck, creating quarterly messaging updates designed to boost your bottom line will prove much easier.