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| Sales professional Photo by LinkedIn Sales Navigator on Unsplash |
A long-standing presence in the Maryland entrepreneurial community, Wayne Schepens serves as managing director of the PR and marketing agency LaunchTech Communications, where he delivers results-focused services for established and emerging technology companies. Recently, Wayne Schepens wrote an article for the LaunchTech website titled “Perfecting Your Sales Deck.”
The article describes an all-too-common situation that can occur when you find and connect with an outstanding prospect. After consulting with decision-makers, you stand in a corporate conference room delivering a sales pitch that seems virtually guaranteed to result in an engagement. With the meeting seemingly just a formality, you present an overly wordy sales deck that includes old visuals from 2018. At this moment, you lose your audience.
With businesses moving rapidly through quarterly cycles, you need to keep on top of your current successes and convey them accurately in your sales deck. The company profile that you present to the world must reflect recent accomplishments.
Companies such as LaunchTech Communications maintain a commitment to actively and effectively revisiting messaging and crafting it for today’s business environment. A key aspect of this approach involves designing messaging that allows emerging ventures and cybersecurity providers to break through the “noise” and draw attention for their merits.
After you formulate the right message and aesthetic for the sales deck, creating quarterly messaging updates designed to boost your bottom line will prove much easier.
The article describes an all-too-common situation that can occur when you find and connect with an outstanding prospect. After consulting with decision-makers, you stand in a corporate conference room delivering a sales pitch that seems virtually guaranteed to result in an engagement. With the meeting seemingly just a formality, you present an overly wordy sales deck that includes old visuals from 2018. At this moment, you lose your audience.
With businesses moving rapidly through quarterly cycles, you need to keep on top of your current successes and convey them accurately in your sales deck. The company profile that you present to the world must reflect recent accomplishments.
Companies such as LaunchTech Communications maintain a commitment to actively and effectively revisiting messaging and crafting it for today’s business environment. A key aspect of this approach involves designing messaging that allows emerging ventures and cybersecurity providers to break through the “noise” and draw attention for their merits.
After you formulate the right message and aesthetic for the sales deck, creating quarterly messaging updates designed to boost your bottom line will prove much easier.
